Sustainability for companies
An overview:
These topics are particularly interesting for companies in the area of sustainability. You can find out more at Plastic Fischer:
- Sustainability communication
- Greenwashing
- Green claim
- Green marketing
91%
of consumers expect companies to report on their sustainability measures
53%
of sustainability claims in the EU are vague, misleading or unsubstantiated
1/3
of brand trust is lost when greenwashing is uncovered
4 of the relevant topics in the area of sustainability
& everything you need to know about it for your company
Sustainability communication
Sustainability communication means providing transparent and credible information about the company's environmental, social and economic impact.
Customers, investors and employees expect transparency. Credible communication strengthens trust and protects against accusations of greenwashing
Greenwashing
Greenwashing means presenting yourself as more sustainable than you really are - often by using misleading terms or making unsubstantiated claims.
In the EU, false environmental claims can lead to high fines and warnings. The loss of image can also be serious.
Green Claims Directive
Green claims are environmental promises such as ‘climate-neutral’ or ‘sustainably produced’, which will be subject to stricter verification rules in future.
Terms such as ‘environmentally friendly’, ‘CO₂-neutral’ or ‘biodegradable’ are legally risky without proof.
Green Marketing
Green marketing or impact marketing combines brand communication with genuine social or ecological commitment - instead of just advertising promises.
Through transparent communication, measurable sustainability targets and real projects with demonstrable benefits.
Find out more about our work on site & get your own impression of our impact
DOCUS SERIES: 'Cleaning Kanpur'
A 7-part Plastic Fischer documentary series about our directly visible impact in Kanpur. ↓
You can find the whole documentary series on Youtube.
CLEAN UP RIVERS YOURSELF NOW!
You make a visible impact, without any greenwashing. Traceable. Transparent.
You also make a difference:
- 1€ = 1 kg less river plastic in the oceans.
- Secure jobs for local people.
ORGANISATIONS
Lead on sustainability and support honest and transparent impact - no greenwashing. We regularly send impact reports that can be used to feed ESG and sustainability reports. Use our pictures and videos to talk about our collaboration, stand out, fight plastic pollution with us and create jobs in emerging markets, secure jobs for local people.
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