🌱 SUSTAINABILITY COMMUNICATION
DO GOOD AND TALK ABOUT IT
Because good things should be made visible and this is exactly where sustainability communication comes in.
BUT WHAT ACTUALLY IS SUSTAINABILITY COMMUNICATION?
🌱 We'll explain it to you.
- all measures aimed at sharing your company's sustainable activities with others
- e.g. official sustainability reports as well as topic-related social media posts
🌱 So the aim is...
To convey information and thus improve your own external perception. It can also inspire and motivate other stakeholders and improve the relationship between your company and potential customers.
Looking for inspiration?
🤍 Here you can find ideas for climate protection within your company
✅ Why proximity communication is important
1. Identification
If your actions correspond to the values of your customers, they can identify more easily with your company. This is how you become a real love brand.
2. Motivation
Sustainability communication can help employees to see a deeper meaning in their work and be more motivated accordingly. In addition, sustainable employers are often more appealing to potential applicants.
3. Perception
Sustainability communication allows you to position yourself clearly and set yourself apart from the competition. You have a targeted influence on how you are perceived externally and prevent a negative image.
Master the...
CHALLENGES
Sustainability communication sounds pretty simple at first. After all, you only have to share what your company is doing in the area of sustainability and that's it. Or is there perhaps more to it than that?
In fact, sustainability communication is more complex than you might think at first. People are critical and may not believe what you share. In addition, many sustainability topics are very complex and therefore require a well thought-out presentation and explanation. This is the only way to achieve your goals.
We give you tips to make it easier for you ↓
#1 avoid greenwashing
- Is one of the biggest challenges in sustainability communication and should be avoided at all costs
- Stick to the truth. This also puts you on the safe side legally
- Report transparently about your measures and efforts. Images, reports and certificates can underline the sincerity of your statements
#2 Communicate complex topics in an understandable way
- Sustainability encompasses the environmental, social and economic dimensions and can therefore be viewed from different perspectives
- Complex topics often need to be simplified in order to make them understandable
- Be open and try to present topics as clearly as possible without leaving out anything important, true to the motto - as much as necessary and as little as possible!
#3 Resist the desire for perfection
- Nobody can do everything perfectly and that's okay
- Don't try to pretend it's different for you, but communicate challenges openly. You can use these to open up new opportunities and perspectives for the future
- This makes your company approachable and your sustainability communication credible.
AND THIS IS HOW SUSTAINABILITY COMMUNICATION WORKS
It may sound like a lot at first. But as long as you are honest with yourself and communicate this to the outside world, you are in a good position. To make it even easier for you to get started with sustainability communication, you can use the following points as a guide.
Step by step to your sustainability communication ↓
More sustainability
With Plastic Fischer
Lead on sustainability and support honest and transparent impact - no greenwashing. We regularly send impact reports that can be used to feed ESG and sustainability reports. Use our pictures and videos to talk about our collaboration, stand out, fight plastic pollution with us and create jobs in emerging markets.
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