How does the Green Claims Directive change marketing and advertising strategies?
Marketing and advertising are particularly affected by the Green Claims Directive. From now on, environmental claims must be verifiable - otherwise there is a risk of legal consequences.
Prohibited vs. permitted claims
❌ Inadmissible terms (without proof):
- "climate-neutral"
- "environmentally friendly"
- "sustainable"
✅ Permissible terms (with proof):
- "This product produces 30% less CO₂ than the industry average."
- "Our company is ISO 14001 certified."
Adaptation of marketing strategies
- Companies should only use verifiable sustainability claims.
- Storytelling and transparency are becoming increasingly important.
- Certificates and evidence should be communicated prominently.
Marketing and advertising must become more transparent. Companies should review their claims and rely on verifiable facts.
Did you know?
RIVERPLASTIC BECOMES OCEANPLASTIC
80% of ocean plastic comes from rivers
Before plastic spreads uncontrollably in the oceans and turns into microplastics, it can often be effectively stopped in rivers. Plastic pollution destroys marine ecosystems and contributes to the loss of biodiversity. If nothing changes, we will have more plastic than fish in the oceans by 2050.
CLEAN UP RIVERS NOW!
1€ = 1 KG WENIGER RIVER PLASTIC IN DEN OZEANEN
UND SICHERE ARBEITSPLÄTZE FÜR DIE LOKALEN MENSCHEN.
PRIVATE PERSONS
Join in and fish river plastic with us! You will receive an individualized certificate as a guarantee that this amount of plastic will no longer end up in the oceans and will be processed in the best possible way. To do this, we create fairly paid jobs locally - a modern and sustainable gift for you or others that does not cause pollution, but eliminates it.
FISH WITH US
ORGANISATIONS
Lead on sustainability and support honest and transparent impact - no greenwashing. We regularly send impact reports that can be used to feed ESG and sustainability reports. Use our pictures and videos to talk about our collaboration, stand out, fight plastic pollution with us and create jobs in emerging markets.
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