What do companies need to revise in their internal and external communication?
The Green Claims Directive has a major impact on corporate communication. Sustainability promises must be verifiable both internally and externally.
Internal communication
- Training of employees on the new requirements.
- Transparent documentation of sustainability measures.
- Integration of the sustainability strategy into the corporate culture.
External communication
- Review of website, PR materials and annual reports.
- Clear labeling and verification of environmental promises.
- Use of certified environmental labels instead of self-labels.
Companies must adapt their communication to avoid greenwashing and build trust.
Did you know?
RIVERPLASTIC BECOMES OCEANPLASTIC
80% of ocean plastic comes from rivers
Before plastic spreads uncontrollably in the oceans and turns into microplastics, it can often be effectively stopped in rivers. Plastic pollution destroys marine ecosystems and contributes to the loss of biodiversity. If nothing changes, we will have more plastic than fish in the oceans by 2050.
CLEAN UP RIVERS NOW!
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Lead on sustainability and support honest and transparent impact - no greenwashing. We regularly send impact reports that can be used to feed ESG and sustainability reports. Use our pictures and videos to talk about our collaboration, stand out, fight plastic pollution with us and create jobs in emerging markets.
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