What impact does the GCD have on employer branding and recruiting?
Sustainability is a decisive factor for modern employer branding. The Green Claims Directive forces companies to present authentic and verifiable sustainability strategies. Companies that engage in greenwashing lose credibility - and therefore potential talent.
Effects on employer branding
- Companies must implement real sustainability measures and communicate about them transparently.
- Greenwashing can damage the employer brand and deter talent.
- Applicants expect clear evidence of environmental commitment, e.g. in the form of sustainability reports.
Changes in recruiting
- Job advertisements should communicate real sustainability measures instead of empty promises.
- Companies should be prepared for questions about environmental standards.
- Certificates and sustainability reports play a greater role in application processes.
Sustainability is a must in employer branding. Companies must position themselves honestly and transparently in order to remain attractive employers.
Did you know?
RIVERPLASTIC BECOMES OCEANPLASTIC
80% of ocean plastic comes from rivers
Before plastic spreads uncontrollably in the oceans and turns into microplastics, it can often be effectively stopped in rivers. Plastic pollution destroys marine ecosystems and contributes to the loss of biodiversity. If nothing changes, we will have more plastic than fish in the oceans by 2050.
CLEAN UP RIVERS NOW!
1€ = 1 KG LESS RIVER PLASTIC IN OUR OCEANS
AND SECURE WORKSPACES FOR THE LOCAL PEOPLE.
PRIVATE PERSONS
Join in and fish river plastic with us! You will receive an individualized certificate as a guarantee that this amount of plastic will no longer end up in the oceans and will be processed in the best possible way. To do this, we create fairly paid jobs locally - a modern and sustainable gift for you or others that does not cause pollution, but eliminates it.
FISH WITH US
ORGANIZATIONS
Lead on sustainability and support honest and transparent impact - no greenwashing. We regularly send impact reports that can be used to feed ESG and sustainability reports. Use our pictures and videos to talk about our collaboration, stand out, fight plastic pollution with us and create jobs in emerging markets.
LEARN MORETHE PROBLEM
PART OF
