How does the Green Claims Directive change B2B negotiations and tenders?
Sustainability and transparency are becoming increasingly important in the B2B sector. The Green Claims Directive ensures that environmental promises must be verifiable. This significantly increases the requirements in B2B negotiations and tenders.
New standards in B2B negotiations
- Companies must prove their sustainability strategy with valid data.
- Business partners demand detailed proof of environmental promises.
- Sustainability criteria are becoming more decisive in supplier selection.
Changes in tenders
- Tenders increasingly contain sustainability requirements.
- Companies must provide detailed proof of sustainability.
- Failure to provide such proof can lead to exclusion from the award procedure.
B2B companies should prepare for stricter sustainability requirements and adapt their documentation accordingly.
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