What will change with the new Green Claims Directive in the EU?
The Green Claims Directive (GCD) is a new EU directive that obliges companies to make their environmental claims clear and verifiable. It was introduced to prevent greenwashing and protect consumers from misleading sustainability claims, and companies that use terms such as "climate neutral" or "environmentally friendly" in their communication must now provide strict evidence.
Those who fail to do so risk fines and damage to their image.
The most important changes at a glance
- Stricter burden of proof: Companies must provide scientifically sound evidence for environmental claims.
- Ban on vague terms: Terms such as "climate neutral", "sustainable" or "environmentally friendly" may only be used with clear evidence.
- Regulation of environmental labels: only officially verified sustainability certificates may be used.
- Sanctions: Companies that violate the directive will face heavy penalties.
What does this mean for companies?
- Marketing and communication must be reviewed and adapted.
- Products and services must be transparently tested for sustainability.
- Internal processes and supply chains should meet sustainability standards.
The Green Claims Directive makes greenwashing impossible. Companies should review and adapt their sustainability claims now to avoid legal risks.
Did you know?
RIVERPLASTIC BECOMES OCEANPLASTIC
80% of ocean plastic comes from rivers
Before plastic spreads uncontrollably in the oceans and turns into microplastics, it can often be effectively stopped in rivers. Plastic pollution destroys marine ecosystems and contributes to the loss of biodiversity. If nothing changes, we will have more plastic than fish in the oceans by 2050.
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